| 皖江城市带城镇居民体育消费影响因子分析 |
| |
| 引用本文： | 陈书毅,赵胜国,兰顺领. 皖江城市带城镇居民体育消费影响因子分析[J]. 菏泽学院学报, 2012, 34(2): 83-87 |
| |
| 作者姓名： | 陈书毅 赵胜国 兰顺领 |
| |
| 作者单位： | 1. 六安职业技术学院体育教研室,安徽六安,237158
2. 巢湖学院体育系,安徽巢湖,238000 |
| |
| 基金项目： | 基金项目:安徽省体育社会科学研究项目 |
| |
| 摘 要： | 采用问卷调查等研究方法，对皖江城市带城镇居民体育消费意识和行为进行研究，结果表明：皖江城市带城镇居民体育消费意识较强，但体育消费行为明显滞后，其主要影响因子是“体育消费设备”、“体育消费态度”、“体育经费”、“个人时间”和“体育服务经营”等，对不同人群的影响上各因子存在不同程度的显著性差异．在此基础上，提出对策如下：加强对体育消费者的引导，不断完善城镇体育场馆设施，注重改善体育消费环境，合理进行市场规划等．
|
| 关 键 词： | 皖江城市带 城镇居民 体育消费 影响因子 |
The Analysis of the Influencing Factor of Sports Consumes of Residents in Wanjiang City Zone |
| |
| CHEN Shu-yi,ZHAO Sheng-guo,LAN Shun-ling. The Analysis of the Influencing Factor of Sports Consumes of Residents in Wanjiang City Zone[J]. , 2012, 34(2): 83-87 |
| |
| Authors: | CHEN Shu-yi ZHAO Sheng-guo LAN Shun-ling |
| |
| Affiliation: | 1.PE.Department of Liuan Vocation Technology College,Liuan Anhui 237158,China; 2.PE.Department of Chaohu College,Chaohu Anhui 238000,China) |
| |
| Abstract: | Adopting the research method of questionnaire,the consuming consciousness and behavior of sports in Wanjiang City Zone has been studying.Result is indicated: town dwell sports consumption consciousness of Wanjiang City Zone is stronger,but sports consumption behavior is obvious lag,the main impact factor is "sports consumer devices," "sports consumer attitude","sports funding","personal time" and "sports service business",etc.,for different groups of influence on each factor varying degrees of significant differences.Based on this,it puts forward countermeasures as follows: to strengthen sports consumer guide,and constantly to improve the urban sports facilities,to pay attention to improve sports consumption environment,and reasonably to make a market planning etc. |
| |
| Keywords: | Wanjiang City Zone residents of towns sports consumes influencing factor |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
