运动服装的设计元素及其应用

面对运动服装需求日益增长的趋势，品牌问的竞争也日趋激烈。但是由于认识和经验的不足，许多运动品牌设计元素应用的不稳定，出现设计盲目跟风、产品竞争力下降的问题。本文希望通过对运动服装设计的各个“设计元素”的分析，导出运动服装的设计概念与原则，同时结合运动服装的发展趋势，以便有助于在设计实践中对设计元素的正确把握与运用。

General Analysis of Sportswear Design

Face the raising demand of sPortswear; the competition among the brand is impetuous. Because of lack of experience and cognition, the domestic sportswear enterprises which product branded apparel tend to consider the design elements rather roughly when deciding the style of their products. In the article, design element is divided into levels, and makes specific researches on design elements in order to avoid mistakes in sportswear design and use them more freely.