| 浅议地产广告的品牌打造 |
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| 引用本文： | 邓嘉琳.浅议地产广告的品牌打造[J].长沙大学学报,2006,20(6):136-137. |
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| 作者姓名： | 邓嘉琳 |
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| 作者单位： | 湖南师范大学美术学院,湖南,长沙,410081 |
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| 摘 要： | 广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动,一个好的广告创意首先是要新颖奇特,张扬个性。一个设计的真正灵魂来自创意,没有意念的设计,无异于一具空有漂亮外表的躯壳,只有当创作意念融入到设计中,整个设计才有了灵魂。人类有两种思维,一种是客观的、理智的,一种是定性的、本能的。优秀的地产广告往往是两种思维方式的结合再创造。
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| 关 键 词： | 创意 设计 传播 |
| 文章编号： | 1008-4681（2006）06-0136-02 |
| 收稿时间： | 2006-05-22 |
| 修稿时间： | 2006年5月22日 |
On Brand Forging of Real Estate Advertisements |
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| DENG Jia-ling.On Brand Forging of Real Estate Advertisements[J].Journal of Changsha University,2006,20(6):136-137. |
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| Authors: | DENG Jia-ling |
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| Institution: | Art College, Hunan Normal University, Changsha 410081, China |
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| Abstract: | The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.A good advertising originality should be a novel and peculiar one,which shows the particular character firstly.The soul of a design actually comes from originality.A design without an idea is the same as an empty body with beautiful appearance.Only when the design is incorporated with idea can the design have its spirit.The mankind has two kinds of thoughts.One is objective and logical,the other is natural and distinctive.An excellent advertisement is often the combination and recreation of these two. |
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| Keywords: | originality design spread abroad |
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