| 产品效用与市场博弈Nash均衡条件下的企业策略 |
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| 引用本文： | 姜青舫,姜树元.产品效用与市场博弈Nash均衡条件下的企业策略[J].系统工程理论与实践,2004,24(10):39-43. |
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| 作者姓名： | 姜青舫 姜树元 |
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| 作者单位： | (1)南京审计学院管理学系;(2)南京航空航天大学经济管理学院 |
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| 基金项目： | 国家自然科学基金(79860007) |
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| 摘 要： | 提出关于产品功能的多维效用结构理论,更新企业产品制造理念与准则,据此建立市场博弈Nash均衡条件下的最优策略模型,可对企业的产品策略、价格策略以及其他可供采用的竞争策略做出科学分析.
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| 关 键 词： | 产品功能 多维效用 市场博弈 Nash均衡 策略 |
| 文章编号： | 1000-6788(2004)10-0039-05 |
| 修稿时间： | 2002年12月13 |
Product Utility and Firm's Strategies in Nash Equilibrium Condition of Market Games |
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| JIANG Qing-fang,JIANG Shu-yuan.Product Utility and Firm''''s Strategies in Nash Equilibrium Condition of Market Games[J].Systems Engineering —Theory & Practice,2004,24(10):39-43. |
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| Authors: | JIANG Qing-fang JIANG Shu-yuan |
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| Institution: | (1)Department of Management,Nanjing Audit University;(2)School of Economics and Management,Nanjing University of Aeronautics and Astronautics |
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| Abstract: | This paper advances the theory of multiattributed utility structure of product functions and replaces idea and criterion of manufacturing product. On the basis of the theory a model of firm's optimal strategy in Nash equilibrium condition of market games is constructed. The model may scientifically analyze a Firm's product strategies, price strategies and else strategies. |
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| Keywords: | product functions multiattributed utility market games nash equilibrium strategy |
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