“国家形象”的内涵、功能之辨与中国定位探讨

如果说中国的国家形象因为难得历史机遇而面临着新的提升空间,那么对国家形象内涵、功能和定位的探讨就更需要不同学科角度的深入思考.虽然一个良好的当代中国形象,可以借助强大的综合国力、依靠成功的国际传播策略来主动塑造和鼎力提升,但还需要以公共关怀、普遍参与的方式,鼓励各行各业对中国丰富多彩的符号、形象、意象和信息系列进行价值观上的深入理解和意义把握,并让这种价值层面的开拓与政治、经济、社会和文化实践层面和国际关系层面的公关工作相互联结起来.

Content of National Image,Functionality Differences and the Orientation of China

If China's national image gets a rare historic opportunity to improve,the discussion about the content,functionality and positioning of the national image needs more deep thinking through different angles of academic disciplines.Although the good image of the contemporary China relies on the strong comprehensive national strength and the successful international communication strategies,we should also encourage people at all levels to understand and grasp the deep value and significance of the colorful symb...