| 广告的审美生成及其游戏 |
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| 引用本文： | 邹凤波. 广告的审美生成及其游戏[J]. 武汉科技学院学报, 2005, 18(6): 39-41 |
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| 作者姓名： | 邹凤波 |
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| 作者单位： | 武汉科技学院,艺术系,湖北,武汉,430073 |
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| 基金项目： | 武汉科技学院美学重点学科基金项目(项目编号:2003P1012) |
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| 摘 要： | 在如今一个物欲横流的时代．现代广告充斥着我们的生活。广告无处不在，无时不在。广告集艺术与技术、文化于一身．是当下世界重要的文化现象之一。本文试图采用现象学还原的方法。对广告展开审美观照．走向广告本身。从而让广告在存在论境域上所关切的生存与意义世界得以敞开。
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| 关 键 词： | 后现代 媒介 符号 意义 游戏 |
| 文章编号： | 1009-5160(2005)-0039-03 |
| 修稿时间： | 2005-03-20 |
On the Aesthetic Creation of Advertisement and It''''s Game |
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| ZOU Feng-bo. On the Aesthetic Creation of Advertisement and It''''s Game[J]. Journal of Wuhan Institute of Science and Technology, 2005, 18(6): 39-41 |
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| Authors: | ZOU Feng-bo |
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| Abstract: | In this temporary world characterized by materialistic, advertisement is everywhere in our daily life. it is not only an aesthetic and technological philosophy but also an cultural one. By a philosophical method, this text tries to view advertisement with an aesthetic angle. Through it advertisement can reach being itself and a world of existence and meaning also can be uncovered. |
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| Keywords: | Postmodern media symbol meaning game |
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