非美术专业广告设计人才培养模式的研究

非美术设计类下设广告设计专业方向已经成为趋势,但对于非美术专业广告设计人才的培养目前存在着软件技能教学取代真正设计人才培养的问题,而实际上学生也很难通过掌握的技能应用于实际的广告设计领域。只有在教学过程中,采用从借鉴到超越,即从“抄”到“超”的案例教学法,才能真正建立起软件技能教学与广告设计实际应用的链接,并极大激发学生参与的热情,从而产生学习的正迁移,从而为非美术专业广告设计人才的培养提供宝贵的成功经验。

Cultivation Mode of Advertising Design Talents of Non-fine Art

Advertising design emerges as a sub-discipline of non-fine art, though software is somehow abused in cultivating the sub-discipline talents, which, hence disables them in real practice. Only when case study, dubbed from plagiarizing to exceeding＇, is adopted in teaching, can software adoption in class guarantee learners＂ success in real practice. Meanwhile, the case study approach activates learners enthusiasm in class and positive transference of knowledge, and this could be taken as a successful reference in fostering of the sub-discipline talents.