区域旅游合作条件评价研究——以苏北地区为例

通过文献回顾和专家访谈,从经济、资源、区位、文化、政策、市场等6个方面,立足于系统性、规模性、关联性和差异性等4个导向维度,构建区域旅游合作条件评价指标体系,并运用AHP(层次分析法)对评价指标的权重进行计算,最终建立区域旅游合作条件的评估体系,最后以苏北地区为例进行了实证研究。

Research on the Evaluation on Cooperative Conditions for Regional Tourism---Taking Northern Jiangsu as an Example

Through literature review and interview with experts,this paper constructs evaluation index system of regiional tourism cooperation conditions based on system,scale,relevance and disparity and from such six perspectives as economy,resources,location,culture,policy and marktet,uses Analytic Hierarchy Process to calculate the weight of the evaluationg system,constructs the evaluation system for establishing regional tourism cooperation conditions and finally conducts empirical study by taking Northern Jiangsu as an example.