世界遗产地居民对旅游节庆的感知与态度研究——以泰安市泰山国际登山节为例

举办各类节庆活动已成为遗产地树立形象、吸引旅游者的重要措施。而节庆活动只有唤起居民注意、得到居民支持和满足居民的需要才可能散发出真正吸引游客的独特性，挖掘出丰富的内容，保证节庆的成功举办和可持续发展。本文通过问卷调查和个别访谈的方法就居民对泰山国际登山节的感知和态度进行研究，并对如何提高旅游节庆的举办质量提出建议。

Residents' Perception and Attitudes on Tourism Festival of World Heritage Destinations——A Case Study of the International Mountain Tai Climbing Festival

Organizing various festival events has become an important measure for the world heritage destination to establish its image and attract tourists. The success of these events lies in how to arouse the attention of the residents, obtain support from the residents and to meet the needs of the public. Only in this way, can these events emit their unigue style to attract tourists, explore the rich content, and ensure their sustainable development. This paper explores residents＇perception on the International Mountain Tai Climbing Festival in Tai＇an City through questionnaires and individual interviews. Some recommendations are made to improve the quality of tourism festivals.