舟山海洋人工科技场馆旅游开发策略

海洋人工科技场馆旅游是海洋科技旅游产品中的一种主要形式,舟山的海洋科技旅游经过多年建设,已初步形成了以岱山为主的各类海洋生物、气象、生产、军事为主题的人工科技场馆旅游产品,但就目前而言,海洋科技旅游产品的开发还属粗放型层次,特色产品尚未形成,产品组合尚欠合理,还缺乏有效的展示手段和活动环节设计.因此,只有采取定位特色化、旅游体验化、产品组合化、发展精品化、动态参与性等策略,才能促进舟山海洋科技旅游的健康发展.

Developing Strategy on Ocean Tourism of Artificial Science And Technology Museums in Zhoushan

Ocean tourism of artificial science and technology museums is one of main forms among the products of ocean tourism. With ocean tourism of artificial science and technology developing for many years in Zhoushan,it has initially formed the products of tourism of artificial science and technology museums based on Daishan,including marine life, the meteorology, the production, the military, etc. So far, the development of the product of ocean tourism of science and technology, however, is on the extensive level, which has not formed own characteristic and combination of which are not reasonable,the methods and the designs of demonstration are in sufficiency. Consequently, we adopt these strategies , such as the characteristic of evaluation, the experience of tourism, the combination of products, the development of fine works, the anticipation of motion, etc. to promote the development of ocean tourism of science and technology in Zhoushan.