闽台电视旅游节目中有声语言的比较

电视旅游节目中的信息比较丰富，主持人口播、同期声、解说或配音这些有声语言是主要的信息传播手段。在闽台两岸的电视旅游节目中，有声语言各有优势与不足。闽台电视旅游节目的有声语言应从更加适应视听传播规律、增强主持人的语言吸引力、充分运用嘉宾与被访者的话语力量、从受众角度出发这几方面更好地进行创作，以提高节目质量。

A Comparison of Vocal Language in TV Tourist Programs between Fujian and Taiwan

The prosperity of tourist programs on TVs has been brought about by the development of the economy and the promotion of living quality. The information is rich in the tourist programs on TVs. The major means of information broadcasting is vocal language,, including vocal broadcasting by presenters, actual sound, commentary and dubbing, etc. There are both advantages and disadvantages in the tourist programs across the Taiwan Strait. The vocal language in the tourist programs on TVs in Fujian ＆ Taiwan should follow the law of visual and listening broadcasting, enhance language attraction from the presenters, apply fully the guests＇ and interviewees＇ power of discourse and consider the audience＇s feeling in order to improve the quality of the programs.