| 手机媒体视域下地方高校形象校内传播的新思路 |
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| 引用本文： | 杨璐潞.手机媒体视域下地方高校形象校内传播的新思路[J].龙岩师专学报,2013(6):113-117. |
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| 作者姓名： | 杨璐潞 |
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| 作者单位： | 龙岩学院,福建龙岩364012 |
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| 基金项目： | 龙岩学院校立服务海西面上项目“数字媒体视域下地方高校形象塑造与传播--以海西地方高校为例”. |
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| 摘 要： | 手机媒体正加速从人际沟通工具演进为一种新的传播媒介，给地方高校形象的传播工作带来了新的渠道与形式。基于手机媒体在校内用户资源、用户黏性、信息传播到达率、互动性及传播成本方面的优势，探讨手机媒体在地方高校形象的校内传播中的运用思路，打造地方高校形象校内传播的多维度深层次格局。
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| 关 键 词： | 手机媒体 高校形象 地方高校 |
New Ideas for Image Communication of Local University in Perspective of Mobile Media |
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| YANG Lu-lu.New Ideas for Image Communication of Local University in Perspective of Mobile Media[J].Journal of Longyan Teachers College,2013(6):113-117. |
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| Authors: | YANG Lu-lu |
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| Abstract: | The mobile media is developing into a new medium from an interpersonal communication tool, which brings about new channels and forms in the image communication of local universities. Based on the advantages in user resource in universities, user stickiness, information arrival rate, interaction and communication cost, this paper tries to explore the application of mobile media in image communication of local universities so as to diversify the in-depth image communication. |
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| Keywords: | mobile media university image local university |
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