| 基于多智能体仿真的新产品市场扩散研究 |
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| 引用本文： | 龚晓光,黎志成.基于多智能体仿真的新产品市场扩散研究[J].系统工程理论与实践,2003,23(12):59-62. |
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| 作者姓名： | 龚晓光 黎志成 |
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| 作者单位： | 华中科技大学管理学院 湖北武汉430074 |
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| 基金项目： | 国家自然科学基金(70171014)，湖北省自然科学基金(2001ABB032) |
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| 摘 要： | 基于多智能体的仿真是一种基于微观个体行为的建模仿真方法,具有广泛适用性、分布性、智能性和交互性等特征.本文首先指出了多智能体仿真系统的优势,探讨了多智能体仿真的基本思路,然后构建了一个基于多智能体的新产品市场扩散仿真模型,最后应用多智能体仿真平台AgentSheets实现了该模型.
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| 关 键 词： | 多智能体仿真 新产品 市场扩散 仿真技术 |
| 文章编号： | 1000-6788(2003)12-0059-04 |
| 修稿时间： | 2002年5月8日 |
Study on Multi-Agent Simulation of New Product Market Diffusion |
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| GONG Xiao\|guang,Li Zhi\|cheng.Study on Multi-Agent Simulation of New Product Market Diffusion[J].Systems Engineering —Theory & Practice,2003,23(12):59-62. |
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| Authors: | GONG Xiao\|guang Li Zhi\|cheng |
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| Institution: | Management Department, HUST, Wuhan 430074, China |
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| Abstract: | Multi\|Agent simulation based on unity's behavior is widely applicable, distributive, intellective and interactive. In this paper, the basic principle of Multi\|Agent simulation is discussed and the advantage of Multi\|Agent simulation is pointed out firstly, a model of new product market diffusion based on Multi\|Agent simulation technology is constructed secondly, and finally it is realized under Multi\|Agent simulation platform AgentSheets. |
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| Keywords: | Multi-Agent simulation new product market diffusion simulation technology |
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