当前我国保健食品市场存在的问题与监管对策

当前国内保健品市场制售假冒伪劣产品、虚假宣传保健品功效和用欺诈方式高价出售产品现象较为严重,加之市场监管薄弱,使保健品的食用安全存在极大隐患,降低了消费者信心,也影响到了保健食品产业的可持续发展.从宏观上加快保健品安全、监管相关法律法规的制定与颁布,完善包括保健品在内的食品安全监管体制和责任追究制度,加大保健品市场的监管与对违法企业与责任人的惩处力度;从微观上加强对保健品广告的审查,加强对市售保健食品质量的日常检测,进行消费者教育,是改善保健品市场混乱状况,促进保健品产业健康发展的重要措施.

Problems of Functional Food Market and Supervision Countermeasures in China

In recent years,domestic functional food market has faced many problems,such as producing and marketing counterfeit and shoddy goods,false advertising on potency,and selling products at a high price through fraud.Moreover,the weak supervision of functional food market has stored up serious problems of edible safety,and hindered the development of the sector by affecting consumers' faith.Therefore,to change the chaotic situation of functional food market and promote healthy development of industries,measures are needed on both macro and micro basis.On the macro basis,accelerating the introduction of laws and regulations on functional food safety supervision,improving the food safety supervision mechanism and responsibility investigation system,imposing severe penalties on any responsible company and person are needed.On the micro basis,stepping up the censorship of functional food advertisements,daily checking the quality of functional food on the market and guiding consumers correctly are important as well.