| 近代东北《关东报》广告初探 |
| |
| 引用本文： | 鲍蔚萌,崔银河.近代东北《关东报》广告初探[J].大连民族学院学报,2014,16(4):461-463. |
| |
| 作者姓名： | 鲍蔚萌 崔银河 |
| |
| 作者单位： | 大连理工大学 人文与社会科学学部,辽宁 大连 116024 |
| |
| 基金项目： | 大连理工大学大学生创新训练计划项目（201310141805）. |
| |
| 摘 要： | 通过分析近代东北地区著名报纸《关东报》的广告种类、形式、体例及技巧,论证了东北近代报业广告的特点:用最直观的信息介绍产品特点,用最简洁的广告技巧推销产品,以实现其营销目标,并逐步树立起商品的“品牌”概念等特色。《关东报》的广告策略为今天的报业广告返璞归真、提升自身实力提供了借鉴。
|
| 关 键 词： | 关东报 近代报业广告 广告策划与技巧 |
Advertisements of Modern Kanto Newspaper in Northeast China |
| |
| BAO Wei-meng,CUI Yin-he.Advertisements of Modern Kanto Newspaper in Northeast China[J].Journal of Dalian Nationalities University,2014,16(4):461-463. |
| |
| Authors: | BAO Wei-meng CUI Yin-he |
| |
| Institution: | Faculty of Humanities and Social Sciences, Dalian University of Technology, Dalian Liaoning 116024, China |
| |
| Abstract: | Northeast China is one of the most important areas with advanced modern newspaper enterprise and advertisements of newspapers. The article attempts to make a study of the advertisements published in Kanto Newspaper from 1921 to 1926, analyze the sorts, forms, stylistic rules and layout of those advertisements and show the basic information dissemination methods and the concise advertisement skills used by Kanto Newspaper to achieve the selling targets and frame the concept of the bands which can provide references for the advertisements of newspaper today. |
| |
| Keywords: | Kanto Newspaper advertisements of modern newspaper enterprise schemes and skills of advertisements |
| 本文献已被 CNKI 维普 等数据库收录！ |
| 点击此处可从《大连民族学院学报》浏览原始摘要信息 |
| 点击此处可从《大连民族学院学报》下载免费的PDF全文 |
