| 公共图书馆社区营销规划 |
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| 引用本文： | 张禹.公共图书馆社区营销规划[J].科技情报开发与经济,2009,19(8). |
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| 作者姓名： | 张禹 |
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| 作者单位： | 中山大学,广东广州,510275 |
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| 摘 要： | 社区是公共图书馆提供信息服务的重要阵地。为促进公共图书馆切实发挥其功能和作用,提出了公共图书馆社区营销规划的4个步骤——状况及需求分析、设定营销目标、制定并执行具体的营销策略、营销测评。
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| 关 键 词： | 公共图书馆 社区营销规划 公共关系 |
The Community Marketing Plan of the Public Library |
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| ZHANG Yu.The Community Marketing Plan of the Public Library[J].Sci-Tech Information Development & Economy,2009,19(8). |
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| Authors: | ZHANG Yu |
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| Abstract: | Community is an important position for public libraries to provide information service. In order to promote the public library to play its role practically,this paper puts forward four procedures of the community marketing plan of the public library:analyzing the current conditions and needs,setting up the marketing targets,establishing and carrying out the concrete marketing strategy and evaluation the marketing. |
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| Keywords: | public library community marketing plan public relations |
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