| 南京特色资源旅游市场调查研究——以苏北片区为例 |
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| 引用本文： | 刘庆友,周磊.南京特色资源旅游市场调查研究——以苏北片区为例[J].山东师范大学学报(自然科学版),2008,23(4). |
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| 作者姓名： | 刘庆友 周磊 |
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| 作者单位： | 南京农业大学人文社会科学学院,210095,南京 |
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| 基金项目： | 南京市人民政府参事室“南京特色资源市场调查”基金资助项目 |
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| 摘 要： | 通过苏北片区城市居民对南京8个特色资源在知晓度、出游意愿和出游偏好3方面的抽样调查与分析，尝试变以往的“目的地调查”为“客源地调查”，旨在重新认识南京特色资源旅游市场价值潜力，以利于指导南京旅游资源的开发利用．
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| 关 键 词： | 特色资源 知晓度 出游意愿 出游偏好 |
RESEARCH ON MARKET INVESTIGATION OF CHARACTERISTIC TOURISM RESOURCES IN NANJING CASE STUDY OF NORTHERN JIANGSU AREA |
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| Liu Qingyou,Zhou Lei.RESEARCH ON MARKET INVESTIGATION OF CHARACTERISTIC TOURISM RESOURCES IN NANJING CASE STUDY OF NORTHERN JIANGSU AREA[J].Journal of Shandong Normal University(Natural Science),2008,23(4). |
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| Authors: | Liu Qingyou Zhou Lei |
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| Abstract: | On the basis of samplings and analysis of familiar degree,tourist inclination and outing preference of eight characteristic resources in Nanjing for the citizens living in northern Jiangsu area,the previous conception investigation on the tourist destination is changed into investigation on the tourist origin in order to re-recognize potential value of the characteristic resources tourism market in Nanjing and also help conduct to the exploitation and utilization of Nanjing tourism resources. |
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| Keywords: | characteristic resources familiar degree tourist inclination outing preference |
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