| 企业声誉理论在高校图书馆中的应用研究 |
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| 引用本文： | 丁丽鸽.企业声誉理论在高校图书馆中的应用研究[J].创新科技,2015(5):86-88. |
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| 作者姓名： | 丁丽鸽 |
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| 作者单位： | 周口师范学院图书馆,河南 周口,466001 |
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| 摘 要： | 图书馆声誉是图书馆可持续发展的关键因素之一。本文首先分析了图书馆声誉的含义和图书馆声誉意识的三个组成部分,在此基础上探讨了高校图书馆实现声誉管理的六项基本措施。
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| 关 键 词： | 企业声誉 高校图书馆 声誉管理 |
Research on the Application of Corporate Reputation Theory in University Library |
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| Authors: | Ding Lige |
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| Abstract: | The reputation is one of the key factors for sustainable development of library. This paper analyzed the meaning of library's reputation and its three compositions at first,and six basic measures of reputation management of university library were discussed on that basis. |
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| Keywords: | corporate reputation university library reputation management |
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