The Cultural Differences Between China and Western Countries——From the Perspective of Analyzing Advertising Language |
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引用本文: | 张晨.The Cultural Differences Between China and Western Countries——From the Perspective of Analyzing Advertising Language[J].科技信息,2009(13):185-186. |
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作者姓名: | 张晨 |
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作者单位: | 中山大学外国语学院; |
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摘 要: | 语言和文化密切相关,本文拟从哲学观念、价值取向、文化传统三个方面对中西方的广告语言作一对比分析,以期从语言中探寻中西文化差异,促进跨文化交流。
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关 键 词: | 广告语言 中西文化差异 哲学观念 价值取向 |
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