| 基于运营视角的产品族规模 |
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| 引用本文： | 罗纯军,刘伟,张子健. 基于运营视角的产品族规模[J]. 系统工程, 2012, 0(1): 15-20 |
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| 作者姓名： | 罗纯军 刘伟 张子健 |
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| 作者单位： | 重庆大学经济与工商管理学院;重庆交通大学管理学院 |
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| 基金项目： | 国家自然科学基金资助项目(70872122;71102144) |
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| 摘 要： | 产品族规模一直是两难问题。通过讨论产品族规模效用和产品族成本,分析了产品族整体利润最大化的决策条件,得到产品族规模与价格的最优决策路径。研究表明:产品族规模与价格并不直接相互影响;产品族规模效用、消费者分布和产品族产品项目变动成本分布是影响产品族规模与价格决策的重要因素。
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| 关 键 词： | 产品族规模 定价 产品族规模效用 成本 决策 |
Product Family Scale Based on a Perspective of Operation |
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| LUO Chun-jun,LIU Wei,ZHANG Zi-jian. Product Family Scale Based on a Perspective of Operation[J]. Systems Engineering, 2012, 0(1): 15-20 |
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| Authors: | LUO Chun-jun LIU Wei ZHANG Zi-jian |
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| Affiliation: | 1.College of Economics and Business Administration,Chongqing University,Chongqing 400044,China;2.School of Management,Chongqing Jiaotong University,Chongqing 400074,China) |
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| Abstract: | Product family scale is a dilemma for enterprise.To analyze the condition of maximizing product family profit,this paper discusses the utility of product family scale and product family cost.The optimal decision path of product family scale and pricing is deduced through the condition investigation.The research shows that product family scale and price do not affect each other directly,and that utility of product family scale,distribution of consumer,distribution of product family items variable costs influence the product family scale and pricing decisions. |
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| Keywords: | Product Family Scale Pricing Utility of Product Family Scale Cost Decision |
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