| 品牌战略初探 |
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| 引用本文： | 孙金霞. 品牌战略初探[J]. 科技情报开发与经济, 2005, 15(13): 209-210 |
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| 作者姓名： | 孙金霞 |
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| 作者单位： | 山西财贸职业技术学院,山西,太原,030031 |
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| 摘 要： | 分析了我国企业实施品牌战略的现状，指出我们应从创立品牌名称、选择品牌战略、实施品牌战略等方面来进行品牌战略设计，创立和培育出更多的知名品牌。
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| 关 键 词： | 品牌战略 知名品牌 实施方案 |
| 文章编号： | 1005-6033(2005)13-0209-02 |
| 修稿时间： | 2005-05-30 |
Probe into the Brand Strategy |
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| SUN Jin-xia. Probe into the Brand Strategy[J]. Sci-Tech Information Development & Economy, 2005, 15(13): 209-210 |
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| Authors: | SUN Jin-xia |
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| Affiliation: | SUN Jin-xia |
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| Abstract: | This paper analyzes on the present situation of carrying out the brand strategy in our country's enterprises, and points out that we should make the design of the brand strategy from creating the brand name, selecting the brand strategy, and carrying out the brand strategy, etc. for creating and cultivating more famous brands. |
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| Keywords: | brand strategy famous brand operational scheme |
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