| 论高校形象建设中CI战略的探索与实践 |
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| 引用本文： | 华婷.论高校形象建设中CI战略的探索与实践[J].皖西学院学报,2011,27(3):41-43. |
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| 作者姓名： | 华婷 |
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| 作者单位： | 湖南警察学院,湖南 长沙,410138 |
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| 摘 要： | 高等教育的快速发展迫切需要各高校加强形象建设,塑造个性化的大学形象,CI战略的导入就是适应了这种需求。以湖南警察学院为例,从理念识别系统、行为识别系统、视觉识别系统三方面进行了探索,这将为高校形象建设的科学化、规范化提供一个新思路。
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| 关 键 词： | CI战略 高校形象建设 应用 |
The Practice and Exploration of CI Strategy on the Image Construction of Colleges and Universities |
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| HUA Ting.The Practice and Exploration of CI Strategy on the Image Construction of Colleges and Universities[J].Journal of Wanxi University,2011,27(3):41-43. |
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| Authors: | HUA Ting |
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| Institution: | HUA Ting(Hunan Police Academy,Changsha 410138,China) |
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| Abstract: | With the rapid development of higher education,the colleges and universities are pressing for their image construction to shape individual colleges and universities.Adapted to this demand,CI strategy has been introduced.Taking Hunan Police Academy as an example,this article explores and provides a new way to the scientific and standard construction of the images of colleges and universities from three aspects of the mind identity system、behavior identity system and visual identity system. |
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| Keywords: | CI strategy image construction of colleges and universities application |
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