| 汉字在标志设计中的运用及其审美效果 |
| |
| 引用本文： | 张明.汉字在标志设计中的运用及其审美效果[J].泰山学院学报,2010,32(1):83-86. |
| |
| 作者姓名： | 张明 |
| |
| 作者单位： | 泰山学院美术系,山东,泰安,271021 |
| |
| 摘 要： | 汉字是中国文化的重要组成部分，具有很强的文化性与独特的个性，将汉字融入到标志设计中会使其具有独特的审美效果，它作为一种有意味的表现形式，已经成为标志设计中不可或缺的表现方法。标志设计中的汉字运用，需要认真地去研究它认识它，只有掌握它在标志设计中的技巧方法，才能发挥其独特的艺术魅力。
|
| 关 键 词： | 汉字 标志设计 有意味的形式 审美效果 |
Application of Chinese Characters in Logo Design and Its Aesthetic Effect |
| |
| ZHANG Ming.Application of Chinese Characters in Logo Design and Its Aesthetic Effect[J].Journal of Taishan University,2010,32(1):83-86. |
| |
| Authors: | ZHANG Ming |
| |
| Institution: | ZHANG Ming(Department of Arts,Taishan University,Taian 271021,China) |
| |
| Abstract: | Chinese characters are the component element of Chinese culture,which possess much of cultural quality and special characteristics.Because of its unique art effect if being melted into logo design,this meaningful form of expression has become the indispensable one.So the Chinese characters used in logo design should be recognized and studied in order to produce certain skilled methods.Thus,its distinct artistic charm could be extended. |
| |
| Keywords: | Chinese characters logo design meaningful form of expression art effect |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
