| 面向客户行为的C2C市场价格离散演化模型 |
| |
| 引用本文： | 尹秋菊,闵立辉,金丹. 面向客户行为的C2C市场价格离散演化模型[J]. 北京理工大学学报, 2011, 31(9): 1127-1130 |
| |
| 作者姓名： | 尹秋菊 闵立辉 金丹 |
| |
| 作者单位： | 北京理工大学管理与经济学院,北京,100081 |
| |
| 基金项目： | 国家自然科学基金资助项目(70802008); 北京市自然科学基金资助项目(9112011) |
| |
| 摘 要： | 引入多主体建模方法对价格离散现象进行演化仿真研究,分析C2C市场下产品价格离散问题的起因、影响因子及效果度量,以突破其它研究在时间和空间上的限制.结合网络商家数量、商家信誉以及客户分类3个影响因子,建立C2C环境下产品价格离散演化模型,主要包括网络商家行为模型和客户行为模型.利用Repast对产品价格离散演化模型进行仿真,以客户记录历史购买决策次数为例探索不同参数值对产品价格离散结果的影响,为C2C市场管理者提高市场效率提供依据.
|
| 关 键 词： | 客户对客户电子商务 价格离散 多主体建模 仿真 |
| 收稿时间： | 2010-08-30 |
Customer Behavior Based Modeling of Price Dispersion in C2C Market |
| |
| YIN Qiu-ju,MIN Li-hui and JIN Dan. Customer Behavior Based Modeling of Price Dispersion in C2C Market[J]. Journal of Beijing Institute of Technology(Natural Science Edition), 2011, 31(9): 1127-1130 |
| |
| Authors: | YIN Qiu-ju MIN Li-hui JIN Dan |
| |
| Affiliation: | YIN Qiu-ju,MIN Li-hui,JIN Dan(School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China) |
| |
| Abstract: | Product price dispersion is an important index to evaluate the efficiency of C2C market.However,the linear models appeared in former researches have some limitations to explain the phenomena of price dispersion.In this work,multi-agent modeling methodology is introduced to model and simulate the process of price dispersion in order to break the restrictions in times and spaces.Three key elements of cause,impact factor and affection measure were analyzed.The product price dispersion evolution model was propo... |
| |
| Keywords: | C2C price dispersion multi-agent modeling simulation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《北京理工大学学报》浏览原始摘要信息 |
|
点击此处可从《北京理工大学学报》下载全文 |
|
