| 消费者人口统计因素与休闲服品牌意识的关系研究 |
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| 引用本文： | 沈蕾,田涌泉.消费者人口统计因素与休闲服品牌意识的关系研究[J].东华大学学报(自然科学版),2000,26(3). |
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| 作者姓名： | 沈蕾 田涌泉 |
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| 作者单位： | 中国纺织大学旭日工商管理学院,上海,200051 |
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| 摘 要： | 在全国市场调研的基础上,利用SPSS软件对数据进行分析整理,对人口统计因素与消费者购买休闲服时品牌的影响程度之间作偏相关分析,并按相关程度大小排队,认为各人口统计因素与消费者对品牌的重视程度密切相关,收入是最为相关的因素。
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| 关 键 词： | 偏相关分析 休闲服品牌 单因素方差分析 |
Studying about the Relationship between the Consumers' Demographic Factors and the Brand Favorite of Cazualwear |
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| Shen Lei,Tian Yongquan.Studying about the Relationship between the Consumers' Demographic Factors and the Brand Favorite of Cazualwear[J].Journal of Donghua University,2000,26(3). |
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| Authors: | Shen Lei Tian Yongquan |
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| Abstract: | Data from a survey of the wide country in China is analyzed with SPSS. The demographic factors has been partial correlated with the brand favorite when consumer buying casual wear , then the coefficients being sorted by acceding . We conclude that every demographic factor is tightly correlated with brand favorite of casual wear , the most important factors is consumer s income. |
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| Keywords: | partial correlate analyzing casual wear brand favorite one way - ANOVA analyzing |
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