| 广告翻译中影响传播的几个因素 |
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| 引用本文： | 曾文赟. 广告翻译中影响传播的几个因素[J]. 韶关学院学报, 2008, 29(4): 107-110 |
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| 作者姓名： | 曾文赟 |
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| 作者单位： | 浙江师范大学,浙江,金华,321004 |
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| 摘 要： | 广告是商业活动的重要组成部分，广告翻译的质量受到了业界人士的普遍关注。从文化差异、情感传递、审美差异、语言差异、法律等方面入手，探讨影响广告翻译的因素。
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| 关 键 词： | 广告翻译 文化差异 情感传递 审美差异 语言差异 |
| 文章编号： | 1007-5348(2008)04-0107-04 |
| 修稿时间： | 2007-12-26 |
An Analysis on Several Factors Influencing Advertising Translation |
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| ZENG Wen-yun. An Analysis on Several Factors Influencing Advertising Translation[J]. Journal of Shaoguan University(Social Science Edition), 2008, 29(4): 107-110 |
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| Authors: | ZENG Wen-yun |
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| Affiliation: | ZENG Wen-yun (Zhejiang Normal University, Jirthua 321004, Zhejiang, China) |
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| Abstract: | Chinese import and export are increasing tremendously and more attention is paid to the quality of advertising translation. This paper attempts to make a deep study from the perspectives of cultural differences,emotional conveyance, aesthetic differences, language differences and law, which affect advertising translation. |
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| Keywords: | advertising translation cultural differences emotional conveyance aesthetic differences language differences |
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