| 报纸编辑策划与CI导入 |
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| 引用本文： | 刘福娣. 报纸编辑策划与CI导入[J]. 韶关学院学报, 2009, 30(7): 86-88 |
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| 作者姓名： | 刘福娣 |
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| 作者单位： | 韶关广播电视台,电视中心,广东,韶关,512000 |
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| 摘 要： | 报纸作为一种文化产品，面临着激烈的市场竞争。要赢得竞争，报纸就要找准自己的市场定位，和独到的策划与设计。而在报纸导入CI的理念，会塑造出报纸版面的新形象，提高竞争力。
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| 关 键 词： | 报纸 编辑策划 CI导入 |
The Newspaper Edition Planing and CI Introduction |
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| LIU Fu-di. The Newspaper Edition Planing and CI Introduction[J]. Journal of Shaoguan University(Social Science Edition), 2009, 30(7): 86-88 |
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| Authors: | LIU Fu-di |
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| Affiliation: | LIU Fu-di (Shaoguan TV Station, Shaoguan 512000, Guangdong, China) |
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| Abstract: | As one cultural product, the newspaper is facing the intense market competition. In order to win the competition, the newspaper must look for the own market location with original scheme and design. CI Introduction in the newspaper will produce a new image and enhance competitiveness. |
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| Keywords: | newspaper , original planing CI introduction |
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