浅谈温泉开发的模式与创新

温泉旅游成为近些年迅速发展起来的旅游项目之一，本文分析了温泉旅游开发的五种主要模式，指出目前温泉旅游开发中，普遍存在着模式雷同化、忽视温泉文化、缺少行业限制、自主品牌形象薄弱等问题。并据此从“温泉＋X”的温泉开发模式、饮食养生设计及环境养生设计三个不同的角度探讨了温泉开发模式的创新思路和措施。

Discussion on the model and innovation of hot spring development

Hot spring tourism has developed rapidly in recent years to become one of tourism , this paper analyzes the development of spa tourism of the five main modes and points out that in the development of the current spa tourism, there commonly exist prob- lens such as the prevalence of the identical model, ignoring the hot spring culture , the lack of trade restrictions and independent brand image is weak. And accordingly from the three different perspectives of＂ hot spring ＋ X＂ spa development model, the design of diet regimen and environmental regimen, innovative ideas and measures of the hot spring development model are discussed.