Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models |
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| Authors: | Pascal van Hattum Herbert Hoijtink |
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| Institution: | 1.Department of Methodology and Statistics, Faculty of Social Sciences,Utrecht University,Utrecht,The Netherlands |
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| Abstract: | This paper presents a Bayesian model based clustering approach for dichotomous item responses that deals with issues often
encountered in model based clustering like missing data, large data sets and within cluster dependencies. The approach proposed
will be illustrated using an example concerning Brand Strategy Research. |
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