| 市场潜量数学模型中参数的改进 |
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| 引用本文： | 刘青,戴经跃. 市场潜量数学模型中参数的改进[J]. 辽宁师范大学学报(自然科学版), 2009, 32(1): 25-27 |
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| 作者姓名： | 刘青 戴经跃 |
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| 作者单位： | 1. 辽宁师范大学,数学学院,辽宁,大连,116029
2. 辽宁税务高等专科学校,计统系,辽宁,大连,116023 |
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| 摘 要： | 企业在市场营销过程中,拟开发或扩展新的市场区域时,必须在确定其目标市场的前提下,依据市场细分的标准,对其市场进行全面的调查整理,详细分析研究之后,预测其市场潜量.人们在研究市场潜量时认为定性的研究比定量的研究要困难得多,因此企业根据所收集的相关信息资料,采取适当的预测方法,建立一种数学模型,对市场预测指标,即市场潜量进行科学正确的估计和预测.在此基础上,讨论了现行的市场潜量数学模型存在的问题,对其参数提出一种新的改进方法,以期提高预测结果的精确度.
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| 关 键 词： | 市场潜量 预测 分层抽样 市场细分 |
Parameters improvement in the mathematical model of market potential volume |
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| LIU Qing,DAI Jing-yue. Parameters improvement in the mathematical model of market potential volume[J]. Journal of Liaoning Normal University(Natural Science Edition), 2009, 32(1): 25-27 |
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| Authors: | LIU Qing DAI Jing-yue |
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| Affiliation: | LIU Qing , DAI Jing-yue (1. School of Mathematics, Liaoning Normal Unlversity, Dalian 116029, China Department of Planning ＆ Statiscs, Liaoning College of Taxation, Dalian 116023, China) |
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| Abstract: | In marketing process, development planning and expansion of new markets in a region, enterprises would need to determine their target markets and predicte the market potential volume, aften a full investigation and detailed analysis in terms of market segmentation standards. This paper discusses the mathematical model for current market potential capacity problems, and puts forward a new method for parameter setting. |
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| Keywords: | market potential forecast stratified sampling market segmentation |
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