唐代的促销——以长安餐饮业为例

唐都长安餐饮行业繁荣,在地域上也打破了坊市分离的规定。为了招揽生意,促销是其常见的经营方式。研究唐人的的促销活动,不仅对于重现古人的生活画面有着十分重要的意义,从中发现古人的经营理念对现代的经济活动也有一定的指导意义。而考察具体的促销形式,也可以衡量古代社会商品经济的发展程度。

The Sales Promotion of Tang Dynasty——A Case Study of the Catering Industry in Chang' an

Changan is the capital of the Tang Dynasty,the catering industry is very prosperous,and breakthrough the regulation of the market.In order to get the customers,Sales promotion is very common.Study the ancients promotional activities,not only have the great significance to study the ancients life,and find the ancients business ideas of modern economic activities also has certain directive significance.And examines specific promotion form,also can measure the ancient society development of commodity economy d...