| 后奥运时代体育赛事营销对提升企业品牌价值的优势分析 |
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| 引用本文： | 王世华,尹忠斌,栗晓亮. 后奥运时代体育赛事营销对提升企业品牌价值的优势分析[J]. 中国西部科技, 2011, 10(25): 66-67. DOI: 10.3969/j.issn.1671-6396.2011.25.033 |
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| 作者姓名： | 王世华 尹忠斌 栗晓亮 |
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| 作者单位： | 河北工程大学,河北邯郸,056021 |
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| 摘 要： | 体育赛事营销作为一种现代营销手段,是在近20年来随着现代体育运动的蓬勃发展才开始受到重视的。它是依托于体育活动,将产品与体育结合,把体育文化与品牌文化相融合以形成特有企业文化的系统工程,具有长期性、系统性和文化性的特点。
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| 关 键 词： | 体育赛事 营销 企业 品牌 |
The Analysis of Strengths of Competitive Sport Marketing After the Beijing Olympic era to Advance Enterprise |
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| WANG Shi-hua,YIN Zhong-bin,LI Xiao-liang. The Analysis of Strengths of Competitive Sport Marketing After the Beijing Olympic era to Advance Enterprise[J]. Science and Technology of West China, 2011, 10(25): 66-67. DOI: 10.3969/j.issn.1671-6396.2011.25.033 |
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| Authors: | WANG Shi-hua YIN Zhong-bin LI Xiao-liang |
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| Affiliation: | WANG Shi-hua,YIN Zhong-bin,LI Xiao-liang(Hebei Engineering University,Handan,Heibei 056021) |
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| Abstract: | As a modern marketing method,the sport event marketing has gained much attention due to the rapid development of modern sports in recent two decades.It is a systematic process which relies on physical activities,combines products with sports and blends sport culture with the brand influence,thus creating a unique corporate culture.This marketing approach requires long-term work,systematic project with cultural deposits. |
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| Keywords: | Sport event Marketing Enterprise Brand image |
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