联合分析法在产品概念设计中的运用

在信息与科技高速发展的今天,企业必须使自身的产品最大限度地满足消费者的需求,才能博得消费者的满意和信赖。因此,在新产品的研发设计阶段,虚拟产品的概念属性组合(Alternatives of product attributes)和评估显得尤为重要。联合分析法正是这样一种工具,可以对多个属性同时进行定量的分析和评价,测试什么样的产品属性组合最受市场欢迎,是解决顾客需求向功能需求转换的有力工具。文章介绍并分析了联合分析在概念设计评估中的应用方法。

The Application of Conjoint Analysis to the Products Conception Design

Corporations must strive to make their products meet customs′ demands to survive in the fierce marketing competition.So,in the phase of new products design,alternatives of product attributes and evaluation is very important in conception design program.Conjoint Analysis is a useful tool to evaluate multi-attribution on both qualitative analysis and quantitative analysis,also used to predict which alternatives of product attributes is more popular to consumer.This paper introduces the principle of Conjoint A...