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基于包装结构形态的审美价值探讨
引用本文:沙矿伟.基于包装结构形态的审美价值探讨[J].高等职业教育,2008,17(4):44-45.
作者姓名:沙矿伟
作者单位:天津职业大学,天津300410
摘    要:在商品包装高速发展的今天,包装的审美功能已逐渐超越实用功能升为第一定位,对包装结构形态进行分析,提升产品审美价值,使之与使用目的相一致,将给人以赏心悦目的感受,从而唤起人们的审美情趣。

关 键 词:包装结构  形态  审美价值

The Study of Aesthetic Value Based on the Form of Packaging Structure
SHA Kuang-wei.The Study of Aesthetic Value Based on the Form of Packaging Structure[J].Higher Vocational Education:Journal of Tianjin Professional College,2008,17(4):44-45.
Authors:SHA Kuang-wei
Institution:SHA Kuang-wei (Tianjin Vocational Institute,Tianjin 300410, China)
Abstract:With the commodity packaging's fast development, more importance has been attached to the packaging appearance rather than the pratical function. According to analysing the packaging structure, we can advance the aesthetic value of product, and make it consistent with the original purpose, supplying the customer with the incredable feeling from the appearance of the packaging, and to arouse the customers' interest of taste.
Keywords:packaging structure  form  aesthetic value
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