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网络舆论传播与控制策略
引用本文:汤涛. 网络舆论传播与控制策略[J]. 中州大学学报, 2014, 0(6): 73-75
作者姓名:汤涛
作者单位:黄河科技学院新闻与传播学院
基金项目:河南省社科联、省经团联调研课题“网络舆论应对及引导研究”(SKL-2014-514)
摘    要:互联网技术的快速发展及其与移动通信技术的高度融合促使网络舆论的草根性、多元化、及时性特征更加明显,成为参与社会议程设置的重要力量。但存在信息可信度不高、受众对信息的接收和再传播过程中的盲目性、强大的破坏力等问题。我们应当在引导和控制网络舆论的问题上从多个方面入手,调动各个层面的力量共同解决网络舆论发展和控制问题。

关 键 词:网络舆论  控制  主流媒体  受众

Communication and Control Strategies of Public Opinion of Network
TANG Tao. Communication and Control Strategies of Public Opinion of Network[J]. Journal of Zhongzhou University, 2014, 0(6): 73-75
Authors:TANG Tao
Affiliation:TANG Tao;College of Journalism and Communication,Huanghe Science and Technology College;
Abstract:With the integration of network technology and mobile communication technology, public opinion of network has become an important force in social agenda setting. But there also exist some problems such as unrelia- ble information, the blindness of audience and strongly destructive power. We should start from several aspects to solve the problems of network public opinion's development and control.
Keywords:public opinion of network  control  mainstream media  audience
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