| 试论品牌战略的实施要点 |
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| 引用本文： | 赵小红.试论品牌战略的实施要点[J].科技情报开发与经济,2001,11(6):93-94. |
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| 作者姓名： | 赵小红 |
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| 作者单位： | 山西安业集团有限公司, |
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| 摘 要： | 品牌战略是越来越多的企业在激烈的市场竞争中采取的总体经营战略。文章结合某房地产企业实施品牌战略的具体实践，介绍了品牌战略的实施要点。
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| 关 键 词： | 品牌战略 经营战略 房地产企业 品牌意识 系统工程 |
| 文章编号： | 1005-6033(2001)06-0093-02 |
| 修稿时间： | 2001年9月26日 |
Discussion on Main Points of Practicing Brand Strategy |
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| ZHAO Xiao,hong.Discussion on Main Points of Practicing Brand Strategy[J].Sci-Tech Information Development & Economy,2001,11(6):93-94. |
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| Authors: | ZHAO Xiao hong |
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| Institution: | ZHAO Xiao hong |
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| Abstract: | The brand strategy is a kind of general business strategy adopted by more and more enterprises in intense market competition. This paper introduces the main points of practicing the brand strategy connecting with the concrete practice of a real estate enterprise to carry out the brand strategy. |
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| Keywords: | brand strategy business strategy real estate enterprise |
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