基于网络平台的信息传播多元化整合路径研究

相较于传统媒体，网络上信息传播形态的多样化，信息传播类型的复合性以及信息传播内容的共创性等新变化更凸显了网络的“平台”作用。网络不仅是“媒体”，其真正价值在于网络信息、知识、技术、关系等资源的高度整合。网络媒体的发展应探索包括内容、渠道和形态三个别方面在内的有效整合传播之路。

Approaches to integrate the Multiple Means of Transmitting Information with Network Platform

Compared with traditional media, the information transmitted through network is diversified, of compound types and is created by multiple authors. This is the function of the network platform. The real role of network is more than being media and it can integrate the information knowledge, technology and relations. Therefore it is necessary to explore the means to integrate the content, channel and form of information so as to promote the development of network media.