| 中央电视台栏目名称的修辞学分析 |
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| 引用本文： | 李先宏. 中央电视台栏目名称的修辞学分析[J]. 晋中学院学报, 2010, 27(1): 27-30 |
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| 作者姓名： | 李先宏 |
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| 作者单位： | 广州大学,人文学院,广东,广州,510000 |
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| 摘 要： | 中央电视台栏目名称的命名特别讲究语音修辞和词语修辞的运用，在体现其所代表的内容和特色的同时，还在很大程度上体现了电视这种现代媒体所承栽的时代任务。随着时代的不断发展，央视栏目名称的创意空间将会更为广阔。
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| 关 键 词： | 央视栏目名称 语音修辞 词语修辞 |
The Rhetorical Analysis on CCTV Section Names |
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| LI Xian-hong. The Rhetorical Analysis on CCTV Section Names[J]. Journal of Jinzhong University, 2010, 27(1): 27-30 |
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| Authors: | LI Xian-hong |
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| Affiliation: | School of Humanities;Guangzhou University;Guangzhou 510000;China |
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| Abstract: | section names attached great importance to the use of phonetic and lexical rhetoric.At the same time CCTV section names reflect the content and feature which they represented,they largely reflect the television task of this modern media age.With the continuous development of the times,the creative space of CCTV section names would be much wider. |
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| Keywords: | CCTV section names phonetic rhetoric lexical rhetoric |
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