| 我国健美操的社会化优势与市场化途径 |
| |
| 引用本文： | 汪际慧.我国健美操的社会化优势与市场化途径[J].浙江师范大学学报(自然科学版),2011,34(2):233-236. |
| |
| 作者姓名： | 汪际慧 |
| |
| 作者单位： | 浙江师范大学,体育与健康科学学院,浙江,金华,321004 |
| |
| 摘 要： | 健美操以其自身的动作特点、较低的学习门槛和旺盛的大众需求,显现了其社会化的优势.但从具有社会化特征到市场化经营,还有较长的路要走.从突破政策限制、突破地域限制、突破观念限制、突破模式限制等出发,宏观上探讨了健美操市场化的途径.
|
| 关 键 词： | 健美操 社会化 市场化 国际化 |
Social advantages and market-oriented ways of aerobics in China |
| |
| WANG Jihui.Social advantages and market-oriented ways of aerobics in China[J].Journal of Zhejiang Normal University Natural Sciences,2011,34(2):233-236. |
| |
| Authors: | WANG Jihui |
| |
| Institution: | WANG Jihui(College of Pyysical Education and Health Science,Zhejiang Normal University,Jinhua Zhejiang 321004,China) |
| |
| Abstract: | Owing to its action feature,lower learning threshold and strong public demands,aerobics showed many social advantages.However,it would be a long way to go from social feature to market operation.It was discussed the market ways of aerobics from a macro point according to breaking through the restrictions of policy,region,concept and modle. |
| |
| Keywords: | aerobics social market-oriented internationalization |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
