美容化妆品品牌命名法浅析

品牌命名是商业社会中商业主体最重要的市场营销行为之一。一个成功的品牌名,能为产品的宣传、市场销售起到积极的推动作用。着眼于近年来市场上较为知名的美容化妆品的品牌命名,从语言学、商业心理学、文化学等角度对化妆品市场现有品牌名实例进行评价分析,总结出14种品牌命名法。

Study on the Naming Approaches to the Brand Names of Beauty Cosmetics

The naming of brand names is one of the most important marketing behaviors conducted by the businessmen in this business society.One successful brand name can make positive contribution to the product promotion and market sales.This paper focuses its attention on the brand naming of some comparatively well-known cosmetic products in the recent years,compares and makes evaluation and analysis of some existing brand names in the markets from the perspectives of Linguistics,Business Psychology and Culturology,and then summarizes 14 brand naming approaches.