论提升中国红色文化软实力的路径选择

中国红色文化是指在中国共产党的领导下，以中国共产党人为主体的一切先进分子和人民群众在革命、建设、改革等不同时期共同创造的有中国特色的先进物质文化和精神文化的有机统一体，是一种重要的文化软实力。提升中国红色文化软实力具有重要的现实意义与战略意义。当前，中国红色文化软实力的提升面临着严峻挑战。积极应对这些挑战、顺利实现提升中国红色文化软实力的目标，可以选择以下路径：打造一批典型的红色文化大众传媒与工作队伍，实现红色经典的时代转型，并努力创制新经典；整合红色旅游文化资源，走可持续发展道路；中国红色文化产业整体适应市场经济条件下的新型产业发展道路。

On the approach to improving the soft power of Chinese red culture

Chinese red culture refers to the organic unity ot the advanced material culture and splntual culture with the Chmese leatures jointly created by the advanced members and the masses of people with the Chinese eommunists as the main subject under the guidance of the Chinese communist party in t he different periods of revolution, construction and opening up. It is an important soft power. It is of great realistic as well as strategic significance to improving Chinese red eulture＇s soft power. At present, we are confronted with severe challenges in improving Chinese red cuhure＇s soft power. We may chose these approaches to face the challenges actively so as to reach the aim of improving the soft power of Chinese red culture： building many representative mass media groups and worker teams, accomplishing the transformation of times of Chinese red culture and endeavoring to make new red masterpieces; Integrating the red euhural tourism resource and taking the road of sustainable development. The industry of Chinese red culture should adapt to the new way of industrial development in a market economy.