| 客户关系管理课程教学改革实践探索 |
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| 引用本文： | 蒋侃.客户关系管理课程教学改革实践探索[J].高师理科学刊,2012(3):98-100. |
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| 作者姓名： | 蒋侃 |
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| 作者单位： | 广西大学计算机与电子信息学院,广西南宁530004 |
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| 基金项目： | 2011年度新世纪广西高等教育教学改革工程项目(2011JGZ004) |
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| 摘 要： | 阐述了客户关系管理课程的主要任务,以"精、广、新"的原则遴选教学内容,从课堂授课与案例讨论、软件演示与实验、课程设计、竞争性答辩等方面对该课程的教学改革进行了积极探索.这对于提高客户关系管理课程的教学水平,引导学生开展研究型学习具有积极作用.
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| 关 键 词： | 客户关系管理 研究型学习 教学改革 |
Practice and exploration of customer relationship management teaching reform |
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| JIANG Kan.Practice and exploration of customer relationship management teaching reform[J].Journal of Science of Teachers＇College and University,2012(3):98-100. |
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| Authors: | JIANG Kan |
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| Institution: | JIANG Kan(School of Computer,Electronics & Information,Guangxi University,Nanning 530004,China) |
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| Abstract: | Describes the main task of the customer relationship management course,and selects teaching content according to the principle of fine,wide,new,and actively explores in teaching reform from classroom lectures,and case discussions,software demonstrations and experiments,curriculum design,competitive respondent and other aspects.It has a positive effect for improving the teaching standards of customer relationship management course to guide students to engage in research-based learning. |
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| Keywords: | customer relationship management research-based learning teaching reform |
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