面称语与语用得体探讨

面称语被称为交际的先锋官，面称语的使用是否得体，直接关系到交际的成败。仅以语旨为视角，以语用得体为基点，阐明在言语交际中，交际者总是有一定的交际意图即语旨的，健康的语旨依赖于特定的语境，在无形中恰当地传达着某种言外之意，从而体现其语用价值。提倡用健康的语旨进行交际以形成真、善、美的交际氛围，推进社会主义精神文明建设，构建和谐社会。

On Chinese Face-to-face Address Forms and Pragmatic Appropriateness

Face-to-face address form which is called the pioneering government official is directly related to the success or failure of social intercourse.This article takes the linguistic purpose as an angle of view,takes the pragmatic appropriateness as the basic point to expound that the speaker always bear some purpose to communicate with others,and appropriate Chinese face-to-face address forms with harmless purpose can appropriately transmit some kind of implication in specific context.We encourage using healthy purpose to carry out social intercourse to form true,kind and beautiful social intercourse atmosphere,also to push forward social cultural and ideological building and to construct social harmony.