图书馆打造强势品牌刍议

随着社会的进步与发展，发掘图书馆自身所具备的潜能，形成独特的服务模式．打造图书馆自身的强势品牌，已迫在眉睫。阐述了图书馆打造强势品牌的意义及图书馆强势品牌的功能，提出了图书馆打造强势品牌的措施，即转变观念，管理创新，进行特色收藏，提供特色服务。

Discussion on Creating the Strong Brand of the Library

Along with the development of the progress and development of the so ciety, tapping the potential ability of the library its own, forming the unique service mode, and establishing the strong brand of the library its own are extre mely urgent. This paper expounds the significance of establishing the strong bra nd of the library and the functions of the strong brand of the library, and puts forward some measures for establishing the strong brand of the library, that is to transform the conception, innovating the management; making the collection w ith characteristics, and providing the special service.