| 大学图书馆的品牌建设 |
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| 引用本文： | 吴涛,王关锁. 大学图书馆的品牌建设[J]. 科技情报开发与经济, 2005, 15(2): 11-13 |
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| 作者姓名： | 吴涛 王关锁 |
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| 作者单位： | 洛阳师范学院,河南洛阳,471022 |
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| 摘 要： | 大学图书馆实施品牌战略是走内涵发展和可持续发展道路的重要举措。从国内大学图书馆的现状出发，论述了大学图书馆品牌建设的内涵和意义，分析了影响和制约大学图书馆品牌建设的主要因素，提出了大学图书馆品牌建设的方略。
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| 关 键 词： | 大学图书馆 品牌建设 办馆理念 特色服务 |
| 文章编号： | 1005-6033-(2005)02-0011-03 |
| 修稿时间： | 2004-07-20 |
The Brand Construction of University Library |
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| WU Tao,WANG Guan-suo. The Brand Construction of University Library[J]. Sci-Tech Information Development & Economy, 2005, 15(2): 11-13 |
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| Authors: | WU Tao WANG Guan-suo |
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| Abstract: | Implementing brand strategy in university library is an important measure for going on the road of intensional and sustainable development. Starting from the present situation of domestic university library, this paper discusses about the connotations and significance of the brand construction of university library, analyzes the main factors of influencing and restricting the brand construction of university library, puts forward the strategies for the construction of brand of university library. |
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| Keywords: | university library brand construction conception of managing library characteristic service |
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