| 基于Web的企业营销IDSS体系结构设计 |
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| 引用本文： | 马秋菊,姚九成. 基于Web的企业营销IDSS体系结构设计[J]. 河北科技师范学院学报, 2006, 20(3): 48-51 |
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| 作者姓名： | 马秋菊 姚九成 |
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| 作者单位： | 承德石油高等专科学校,计算机与信息工程系,河北,承德,067000;承德石油高等专科学校,计算机与信息工程系,河北,承德,067000 |
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| 摘 要： | 从企业营销实际需要出发,在网络环境下,探讨了基于Web的企业营销智能决策支持系统的体系结构,结合数据仓库、数据挖掘、数据转换及联机分析等技术方法,达到产品市场调研、营销情报和营销风险评价等营销管理与决策支持服务等目的。
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| 关 键 词： | Web 营销管理与决策 数据仓库 数据挖掘 联机分析处理 |
| 文章编号： | 1672-7983(2006)03-0048-03 |
| 修稿时间： | 2006-03-30 |
Research into an Enterprise Marketing Intelligence Decision Support System Based on the Web |
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| MA Qiu-ju,YAO Jiu-cheng. Research into an Enterprise Marketing Intelligence Decision Support System Based on the Web[J]. Journal of Hebei Normal University of Science & Technology, 2006, 20(3): 48-51 |
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| Authors: | MA Qiu-ju YAO Jiu-cheng |
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| Abstract: | Based on the practical needs of enterprise marketing, this paper discusses about the construction of an Enterprise Marketing Intelligence Decision Support System based on the Web in Intranet,combined with Data Warehouse,Data Mining,Data Transform and On Line Analytical Processing,in order to achieve the service aims of marketing management and decision support such as research into product marketing,marketing intelligence,and marketing risk evaluation. |
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| Keywords: | Web marketing management Decision Support System(DSS) Data Warehouse(DW) Data Mining(DM) On Line Analytical Processing(OLAP) |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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