| 小议薄利多销与厚利多销 |
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| 引用本文： | 李湲.小议薄利多销与厚利多销[J].科技情报开发与经济,2007,17(1):117-118. |
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| 作者姓名： | 李湲 |
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| 作者单位： | 汕头职业技术学院,广东,汕头,515041 |
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| 摘 要： | 介绍了“薄利多销”与“厚利多销”的利弊及实现途径,指出企业制定价格时应认真分析产品的特征和市场状况,在不同时候采取不同的销售策略。
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| 关 键 词： | 市场营销 销售策略 薄利多销 厚利多销 |
| 文章编号： | 1005-6066（2007）01-0117-02 |
| 收稿时间： | 2006-08-17 |
| 修稿时间： | 2006年8月17日 |
Discussion on the Small Profits with Quick Turnover and Large Profits with Quick Turnover |
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| LI Yuan.Discussion on the Small Profits with Quick Turnover and Large Profits with Quick Turnover[J].Sci-Tech Information Development & Economy,2007,17(1):117-118. |
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| Authors: | LI Yuan |
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| Abstract: | This paper introduces the advantages and disadvantages of and realizing paths for the small profits with quick turnover and large profits with quick turnover,points out that enterprises should analyze seriously on the product characteristics and market situations in the case of determining the product prices and adopt different marketing policies in different times. |
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| Keywords: | marketing marketing strategy small profits with quick turnover large profits with quick turnover |
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