| 基于物联网的企业网络营销智慧化策略研究 |
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| 引用本文： | 王晓,左雷,张凤君.基于物联网的企业网络营销智慧化策略研究[J].哈尔滨师范大学自然科学学报,2014(4):121-123. |
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| 作者姓名： | 王晓 左雷 张凤君 |
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| 作者单位： | 哈尔滨金融学院 |
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| 基金项目： | 黑龙江省教育厅科学技术研究项目（12531092） |
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| 摘 要： | 互联网把便利提供给人们的同时，大量的数据信息也存储在网络上．对于企业营销层来说，将这些信息归类、分析，按不同要求、不同年龄、不同领域的消费者实施营销战略，可以提高企业的经济效益，完善企业网络营销战略，进而满足消费者多样化和个性化的消费需求．
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| 关 键 词： | 物联网 智慧化 网络营销 |
Research on Intelligence Network Marketing of Corporations Based on Internet of Things |
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| Wang Xiao,Zuo Lei,Zhang Fengjun.Research on Intelligence Network Marketing of Corporations Based on Internet of Things[J].Natural Science Journal of Harbin Normal University,2014(4):121-123. |
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| Authors: | Wang Xiao Zuo Lei Zhang Fengjun |
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| Institution: | Harbin Finance University) |
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| Abstract: | The internet offers the convenience to people, the large amounts of data information is also stored on the network. For corporate marketing level, they can classify and analysis the information to implement marketing strategy to customers according to different requirements, different ages and different areas to improve the economic efficiency of enterprises, improve the enterprise network marketing strategy to meet the diverse and personalized needs of consumers. |
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| Keywords: | Internet of Things Intelligence Network Marketing |
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