| 现代广告与中国传统文化元素 |
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| 引用本文： | 滕文晓.现代广告与中国传统文化元素[J].泰山学院学报,2009,31(2):50-55. |
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| 作者姓名： | 滕文晓 |
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| 作者单位： | 青岛电视台,山东,青岛,266071 |
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| 摘 要： | 广告是一种文化载体,具有强大的文化传播功能。中国传统文化博大精深,对中国现代广告产生了重要影响,体现在审美文化、伦理文化、礼俗文化、语言文化等方面。正确认识广告文化的两面性和中国传统文化元素对现代广告的重要作用,发挥广告文化在构建社会主义和谐社会中的积极作用,努力实现中国广告走向世界的目标。
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| 关 键 词： | 广告文化 中国传统文化 中国元素 |
Chinese Traditional Cultural Elements Implied in Modern Advertisements |
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| TENG Wei-xiao.Chinese Traditional Cultural Elements Implied in Modern Advertisements[J].Journal of Taishan University,2009,31(2):50-55. |
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| Authors: | TENG Wei-xiao |
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| Institution: | TENG Wei - xiao ( Qingdao Television Station, Qingdao, 266071 ) |
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| Abstract: | Advertisement is the carrier of culture, and it has great power in culture transmission. Chinese culture is broad and profound, which has great influence on Chinese Modern Advertisements in the fields of Aesthetic Culture, Ethical Culture, Etiquette and Custom Culture, language culture, etc. The recognition of two - side of advertisement culture and the great impact of Chinese traditional cultural elements on modern advertisements is of great help in playing the active role of advertisement culture in constructing harmonious socialist society, which will result in worldwide acceptance of Chinese advertisements. |
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| Keywords: | Advertisement Culture Chinese Traditional Culture China Elements |
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