| 广告文化中语言文字使用现状分析 |
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| 引用本文： | 刘桃良.广告文化中语言文字使用现状分析[J].曲靖师范学院学报,2004,23(1):73-76. |
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| 作者姓名： | 刘桃良 |
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| 作者单位： | 曲靖师范学院,中文系,云南,曲靖,655000 |
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| 摘 要： | 广告是商品经济发展的产物，由于经济的发展，广告也带来了许多负面影响。因此，在市场体系的建立完善的过程中，广告也存在一个规范化问题。从某种意义上说，规范市场就是规范广告。而规范广告的核心和重点就是规范语言字。从广告中语言字的角度来探讨、分析，提高人们对语言字规范化的认识，提倡和使用规范的语言字。
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| 关 键 词： | 广告文化 语言文字 现状 规范 |
| 文章编号： | 1009-8879(2004)01-0073-04 |
| 修稿时间： | 2003年11月7日 |
A Present Analysis of the Language Used in An Advertisement |
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| LIU Tao-liang.A Present Analysis of the Language Used in An Advertisement[J].Journal of Qujing Normal College,2004,23(1):73-76. |
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| Authors: | LIU Tao-liang |
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| Abstract: | The advertisement is a product of the development of the commodity economy. It brings much negative effect because of the economy development. Therefore the advertisement should be normalized in the process of perfecting the market system. In fact, the norm of the market is the norm of the advertisement, and the key part of normalizing the advertisement is to normalize its language. The papers analyze the present language used in the advertisement and puts forward some resolutions so that it will improve people's ability of using normal language. |
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| Keywords: | advertisement culture language present situation norm |
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